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What's the part of digital marketing within the automotive sector? The auto is individual. It’s not only because it is an important, or, in some cases, entirely indispensable asset, nor because we actually fork out a lot of time in them (for the day-to-day drive or the sporadic road journey). The vehicle is individual, maybe most importantly, as it represents us. Our range of vehicle says great deal about whom our company is in the world; it reflects our preferences and attitudes, our values, or our aspirations. Additionally it is a status symbol. We can state this about very few services and products on the market.

Therefore, in the event that car is inherently personal, how “personal” should those key aspects of the client journey (marketing, product sales, consumer experience, customer care) be when we purchase a car?