The dating-app she co-founded in 2014, Whitney Wolfe Herd found herself in the eye of a misogynistic maelstrom during a very public lawsuit against Tinder. The ordeal revealed her to online abuse from total strangers, and even though the lawsuit fundamentally settled, Wolfe Herd did not simply allow it blow over. Alternatively, she switched the tide of spoken punishment into a way to rebuild—a call to rewrite the net, recoding it with kindness.

Wolfe Herd defines the day-to-day barrage of nasty feedback as “swarms”—an inadvertently poetic segue into why she founded Bumble: bees swarm to construct brand new hives, and she utilized hers to create a "" new world "".